Today at 12 pm EST a new line of The Beard Baron’s Private Stock goes on sale. Capulet will be a new scent blend featuring sandalwood and bourbon. The Private Stock line is a limited release* and will be available in premium beard oil, balm, wash, and mustache wax.


This scent is coming along at the perfect time for me as I’ve recently exhausted two of my beard oils and I have been sporting a shorter beard. I prefer the balm when my beard gets longer. Both are good to run the excess product through hair for conditioning and gentle styling.

These releases do come in limited quantities, but they usually don’t sell out in one day. I do expect this one to go faster than other scents as beard and classic cocktail popularity rages on. So far Private Stock Imperial*¬†is the only scent to make it into permanent¬†availability in the Baron’s online store.

Get it before it’s gone…but…you know…after I get mine!